From Eska’s CEO Simon Lester:
As a packaging designer this was a particularly exciting project to work on because the aluminium bottle is a brand new format for water. I couldn’t believe it hadn’t been done before.
I rearranged the Eska brand elements that are normally centered on the PET and glass bottles in order to create a stylish, contemporary and strong design. By enlarging the three Eska icons the Eska story is told powerfully and I find they are a beautiful and unexpected way to decorate the bottle. The snowflake, the stone and the droplet imply pure, delicious, freezing cold water inside and are a reminder of its glacial origins.
I created a day and night design using the aluminium background for one, and a dramatic midnight blue alternative for use in clubs and bars. It was great to have an imaginative client who could see the marketing opportunity of both options.
