Student Spotlight: Tesco Value Rebrand

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New work from Ruth Pearson, a 3rd year student at
University College Falmouth:

"A self initiated project to re-brand and re-package tesco value. The
concept i went for was to show exactly how much more you get for your
money with the brand. I used coloured bands to reperesent the food
inside. The oversized percentages are there to grab the attention of
money savvy shoppers."