Snapple Makeover


From a press release about the new Snapple redesign by CBX:

Snapple, the original new-age beverage, is undergoing the most significant makeover in its 37-year history...

“We want to ensure Snapple continues to be the Best Stuff on Earth,” said Bryan Mazur, vice president of marketing for Snapple. “These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better.”

... Snapple will retain its clever and light-hearted brand personality, but with a more premium, mature execution. Gone will be the old logo and packaging, replaced with a sleeker bottle and label design that speaks to its new formula.

Also noteworthy: they are continuing their “Real Facts” bottle cap promotion. Reminiscent of “rebus puzzle caps” and other bottle cap promotions, each “Real Facts” cap reveals an interest fact upon opening:

Real Fact #686
a pelican can hold more food in its beak than its belly

Real Fact #787
like fingerprints, everyone’s tongue print is different

Real Fact #804
there are 293 ways to make change for a dollar

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