Aquapax

Aquapax

I was alerted to Aquapax through the Daily Heller. Unlike Heller, I have great issue with the outpouring (sorry, had to do it) of water packaging. In the past few years, working on new water brands started to seem tantamount to working on cigarettes; I started to feel like it was irresponsible. 

I know that sounds a little extreme. Fewer people die from drinking too much water than do from smoking cigarettes! But there are many people in the world that simply don't have access to clean, potable water. And we have the opposite problem. Why drink from the tap when we have all these choices? The one packaged like a hip flask, a premium one, one flown all the way from Fiji? This is something we have to think about as packaging designers. Just because we can doesn't mean we should. 

I was somewhat mollified by the new water design from Aquapax which is made from "70% paper from sustainable and renewable trees--the oil that makes plastic bottles isn't." It's also energy efficient: "transporting empty Aquapax cartons uses up to 80% less fuel than empty glass or plastic bottles. When full, Aquapax uses up to 40% less fuel than transporting full glass bottles--the energy used to make glass bottles is also pretty scary." It's also 100% recyclable.