VICE - Vodka Ice Wine designed by Canadanian design firm Insite Design:
"The owners of the highly regarded Niagara winery, Vineland Estates, had a great idea. To combine their award winning VQA Niagara icewine with pure Canadian vodka and create the world’s first single pour vodka icewine martini.
Devilishly simple and wonderfully elegant, the resulting nectar was nothing less than luxuriously decadent indulgence in a glass. Insite was asked to create a brand, name and package that would keep up with such a potentially hot potato — a look that would carry premium weight while remaining approachable and cross consumer compatible.
Following arriving at the name, we practiced restraint, positioning the brand within an elegant space instead of tempting grabs to cheapen the image chasing obvious stereotypes surrounding a word like Vice. Combining vodka with icewine and serving it near freezing gives it a dual personality of hot and cold — the duality of the devil on one shoulder and an angel on the other.
The package is a high quality Italian glass that is decorated in Canada using a series of etches and silk screens. The end effect of the frost and illustration is that of ice forming on glass, or, on grapes at the time of harvest. Insite also produced a brand minisite to support communication as well as a number of brand executions during the lead up to the launch to support sales and marketing teams."
New work from Hangar Studio:
Via Design Week:
"Interbrand has refreshed Churchill Wines’ identity and redesigned the packaging across all its port and wine ranges.
The consultancy, appointed last April, won the business following a strategic competitive pitch against three other groups.
A brief was developed to refresh the brand by addressing its three core values of ‘purity, passion and patience’, according to Daniela Nunzi Mihranian, creative director at Interbrand.
An initial brief to look at the wine range was quickly widened to incorporate port. ‘We had to work across both portfolios,’ says Nunzi Mihranian.
The new packaging for the Portuguese-based wine group is said to reflect the environment in which it is produced. ‘We went to the Douro Valley, which inspired the photographs and illustrations on the packaging,’ explains Nunzi-Mihranian.
She says that these values are represented by the tagline ‘Worth waiting for’, which has been coined by Interbrand.
The marque has been adapted across all ranges and the typeface has also been clarified. ‘We brought the crown back, which the company didn’t always use, and, as the typeface is quite iconic, we just tweaked it,’ says Nunzi Mihranian.
An embossed logo appears on the bottle in black gloss, printed onto a thick paper stock, to show ‘purity and simplicity’, according to Nunzi Mihranian"
BEAUTIFUL new work from San Francisco based Hatch:
JAQK Cellars is a new wine brand. One born of a long-time passion for great wine and a strong determination to inject a little fun into all aspects of life. Inspired by the Jack, Ace, Queen, and King in the deck of cards, JAQK Cellars is the playful family name for eight distinctive limited production wines, encompassing three from the Napa Valley, one from the Sonoma Coast, and four with a California appellation. The names of these wines tap in to the
allure and sophistication of the world of gaming—High Roller, Soldiers of Fortune (the Jacks), Black Clover (clubs), Pearl Handle (the derringers that tamed the gambling saloons), 22 Black (roulette), Bone Dance (craps), Her Majesty, (the Queens) and Charmed (the luckier the better). They do so in a way that brings about a smile even before the first sip is enjoyed.
Not only did Joel Templin and Katie Jain's design firm, Hatch, create the branding, but Joel and Katie are also co-founders of JAQK Cellars:
Joel and Katie have been friends and graphic design colleagues for over six years, amassing an impressive trophy case full of awards both individually and as a team. In the Spring of 2007, they founded a new firm, Hatch Design. In the short time since then, they’ve continued to attract great clients and gain more critical acclaim for their design and branding work.
But this new entity, Hatch, was born to enable them to do more than help clients build brands; it was designed to allow them to create and grow their own brands, as well. JAQK Cellars is the first idea to crack out of the egg. And it couldn’t be a more beloved first hatchling. Katie and Joel have long shared a true appreciation and passion for fine wine. They have worked on a many wine brands over the years. Their favorite, MacLean Wines, introduced them to the well-respected winemaker and soon-to-be good friend and co-Founder of JAQK, Craig MacLean.
Great job Hatch!
"Vox Design Branding Agency (Moldova) introduced the new brand of Moldovan wines, well-known of its high quality and secular traditions. Fautor, the name of the new brand, means the Patron and thus comprehensively defines the main brand ideas: encouraging wine-making from transplanting to bottling, as well as the author`s approach. The winemaker, portrayed half-face, is the key element both of the brand logo and the label design. As well as the brand slogan, “In propria persona”, that is an important element to understand the winemaker personal responsibility for every bottle of its own wine.
The Fautor wine label design is the most eloquent representation of the brand ideology. The personal responsibility and premium wine quality are the main points emphasized at the brand visual identity."