We already spoke about Alixir previously, the Italian brand of functional food produced by Barilla.
The design on the left is the old one, made by William Murray Hamm, the one on the right is the new one, (possibly made by WMH?). The product is still not represented on the front of pack and the background is still black. What I notice is a more organized and contemporary layout based on vector illustration and a deeper study on typography and info graphics (not only on the front). Alixir sorted on the Italian market with great expectations but the selling results are disappointing, is the quality of illustration the reason of the failure?
I think that using a black background for functional foods could be unnatural, when I think to biological and gentle products, good for my health, I commonly think to a palette made of “greenish”, natural colors.
