Recipease by Jamie Oliver

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Oliver has launched a new chain of food stores in the UK called
Recipease. The first shop opened in Clapham last month with more
planned to open throughout this year and next. The brand identity and
packaging has been created by Williams Murray Hamm.


Recipease, a new concept in UK retail, is a chain of food stores where
shoppers can prepare meals in store under the guidance of professional
chefs. Like many of his television shows, the stores are designed to
inspire more people to take an interest in food and cooking."

A few more after the jump.