Recipease by Jamie Oliver

  
 

"Jamie
Oliver has launched a new chain of food stores in the UK called
Recipease. The first shop opened in Clapham last month with more
planned to open throughout this year and next. The brand identity and
packaging has been created by Williams Murray Hamm.

 

Recipease, a new concept in UK retail, is a chain of food stores where
shoppers can prepare meals in store under the guidance of professional
chefs. Like many of his television shows, the stores are designed to
inspire more people to take an interest in food and cooking."

A few more after the jump.

Comments

[Yael Miller]

Very clever! I like the subtle humor in the reference to model kits. It's a perfect metaphor for this concept. I'd love to see more of this kind of store format in the US.

[Lucas]

http://royks.deviantart.com/art/Poster-n-1-of-3-Final-ArtDeco-68520864http://royks.deviantart.com/art/Poster-n-2-of-3-Final-Delica-68520341http://royks.deviantart.com/art/Poster-n-3-of-3-Final-Music-68519927

[chanina]

Almost every game have these things, and I see a difference between the example you gave to Jamie Olivers, here it's more of a "put-things-together" rather than objects that come together-as in child's games.I really like this packaging, very clear and simple, makes it really look like cooking is as easy as that.

[Zsoldos Beata]

Hi,Congratulations!I was in the lovely pink shop in Clapham, and you know what? Idecided, I really like to work there.What do you think?I left my CV there, and I hope, you'll call me soon.Thank you.Zsoldos Beata from Hungary

[Keyon]

With clever identity designs like that why does Williams Murray Hamm have this really ANNOYING, crappy website with sound you cannot turn off, and a flash movie intro that cannot be skipped, is a mystery to me.