ICA juice packaging

ICA_grapejuice_wm

ICA_orangejuice_wm

Silver, out of Stockholm, designed this new packaging for ICA's new juices:

"The design is a little story that is told around the carton. From the fruit to the juiceglass.

The Swedish food retail brand ICA’s private label stands for high quality at a reasonable price. Silver’s assignment was to create a design that communicated freshly squeezed juice in a way that differed from international and Swedish brands and captured the essence of the ICA brand: modern and inspiring."