Route 29 Easter
HK’s latest designs, for the gourmet candy company’s Easter product
line, combine unique package forms, an extended seasonal color palette
and the playful animal illustrations established on the brand’s
year-round product packaging.
A pearl-handled purse full of chocolate-covered marshmallows. Another
purse-shaped box filled with chocolate cookies. A tube of
fruit-flavored licorice twists. An egg-shaped box containing miniature
chocolate bunnies and chicks. A Caramel Pop and an Uptown Snacker box
from the year-round product line decorated especially for the Easter
Bunny’s annual visit.
“Each keepsake package features bunnies and chicks frolicking through a
scene sure to be a welcome addition to any Easter basket,” says HK
Creative Director Stefan Hartung. “Those little illustrations have made
it fun to evolve the Route 29 brand with each new holiday season.”