Route 29 Easter


HartungKemp’s Easter packaging for Route 29 (original packaging here):

HK’s latest designs, for the gourmet candy company’s Easter product
line, combine unique package forms, an extended seasonal color palette
and the playful animal illustrations established on the brand’s
year-round product packaging.


A pearl-handled purse full of chocolate-covered marshmallows. Another
purse-shaped box filled with chocolate cookies. A tube of
fruit-flavored licorice twists. An egg-shaped box containing miniature
chocolate bunnies and chicks. A Caramel Pop and an Uptown Snacker box
from the year-round product line decorated especially for the Easter
Bunny’s annual visit.


“Each keepsake package features bunnies and chicks frolicking through a
scene sure to be a welcome addition to any Easter basket,” says HK
Creative Director Stefan Hartung. “Those little illustrations have made
it fun to evolve the Route 29 brand with each new holiday season.”