Lathers NEW LOOK

Lather (Pasadena CA) has recently update the look and function of the popular bath and body line.

From the release:

At LATHER, we can appreciate the value of a good makeover.
That’s why, beginning this month, we’re rolling out new packaging that better
communicates product categories, benefits, and the unique ingredients that
comprise our line of botanically-based skin and hair care
products.

All products are still packaged
in clean, modern bottles and jars, color-coded by category (body, face, etc.);
however,  category colors are more prominent, and product names are larger, so
customers can identify their favorite items at-a-glance. Aromatherapy benefits
(uplifting, soothing) are called out, and active ingredients (lavender, yuzu)
are better highlighted. 

 Some category colors have also
been updated for a cleaner, fresher, more unisex look.  The “hair” category has
been changed from pink to royal blue, while “aromatherapy” takes on a deeper
pink and features identifying ingredients (brown sugar, lemongrass) on the
packaging. A full outline of categories is below.

 Finally, because form follows
function, new pump bottles make packaging as user-friendly as possible.

Here is the NEW LINE SHOT:

GroupNewPackaging

Here is the original packaging:

 O.G