Lathers NEW LOOK
Lather (Pasadena CA) has recently update the look and function of the popular bath and body line.
From the release:
At LATHER, we can appreciate the value of a good makeover.
That’s why, beginning this month, we’re rolling out new packaging that better
communicates product categories, benefits, and the unique ingredients that
comprise our line of botanically-based skin and hair care
All products are still packaged
in clean, modern bottles and jars, color-coded by category (body, face, etc.);
however, category colors are more prominent, and product names are larger, so
customers can identify their favorite items at-a-glance. Aromatherapy benefits
(uplifting, soothing) are called out, and active ingredients (lavender, yuzu)
are better highlighted.
been updated for a cleaner, fresher, more unisex look. The “hair” category has
been changed from pink to royal blue, while “aromatherapy” takes on a deeper
pink and features identifying ingredients (brown sugar, lemongrass) on the
packaging. A full outline of categories is below.
function, new pump bottles make packaging as user-friendly as possible.
Here is the NEW LINE SHOT:
Here is the original packaging: