Joe Kwan, just graduated from R.M.I.T, Australia and is now studying in Hong Kong. He sent in this packaging he did in the last year and says his design principle is to “break the rules and have fun.”
See more photos and learn about his design process after the jump.
Belgian white beer – Astor.
“The market target is the customers from 18 – 30. Therefore I created this playful beer set with natural colours and material, which is the principle of this beer company. A specialized handle was made to hold 4 bottles of beer as a pack, which is easy to carry and you can just twist the lid to 90 degrees and take the beer out from the bottom, or you can twist the bottle to open it but not take the lid out. All the information on the bottle is white in colour according to the colour of white beer. The words
are embossed on the bottle. A big letter ‘A’ can be seen under the light.”
Hermon and Dean
“The second project is the design of a logo, shopping bag and product packaging for a high-end restaurant and gourmet food retailer, Hermon and Dean. In order to make a differentiation to the market competitors, I made a simple pattern for the products.”
