First up the nameless one was christened. Up till this point we had managed to keep the project completely BS-free, so we didn’t see any point in starting here. The hops used to brew Nelson come from an area of New Zealand called - you guessed it - Nelson. This region of the country (located on the north coast of New Zealand's South Island) imparts the beer with many of its distinct characteristics, so it seemed fitting that it should also lend the beer its name. Nelson had also proved to be a popular choice with consumers.
Finally the emperor received some new clothes. A brief was thrown out to a few Australian based illustrators, graphic artists, and artists to bundle together some ideas for the bottle. Deciding on a final design wasn’t easy, but Sydney-based design duo Sonny Day and Biddy Maroney eventually won the day with their piece entitled: Sneaky Rafter. Since then Nelson has shouldered its way into a choice selection of bars across Melbourne"