Before
Edward Pearson of GRAFIKART sent in these redesigns. The story behind this brand, which was begun by a gentleman named Rigoberto Rodriguez Rodriguez in the late 1800’s is as follows, according to Edward:
“The
story is quite funny, as he [the founder] ventured in making these piscos and wines, he would get together at the distillery with his friends in the
hot summer afternoons and they would booze away. Whenever any of
his friends got drunk, he would write a poem in the form of an epitaph. The friend would get buried metaphorically in one of the niches–thus
the name ‘Los Nichos.’ So when you visit the place, down in the cellar
it’s full of these niches with very funny poems describing how everyone
got drunk over 100 years ago.
The brand needed refreshing. Thus the new design, all lined up with
extreme simplicity. There are two flourisheds. One depicts the Spirit which is
more subtle in form and the other is for the Farm where the idea is the
energy from the universe and the energy from the earth meeting in the
middle. One Pisco is designed slightly smarter than the other for product
quality difference. The design is printed directly onto the bottle.
The
design leap is quite significant but it’s really served its purpose as
it has had tremendous acceptance in the Pisco drinking community.”
More after the jump.
Before
