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Before & After: Finesse Products

by First name Last name on 02/05/2009 | 1 Minute Read

Editorial photographEditorial photograph

Below was the design before:.Editorial photographLornamead, Inc., Finesse's  parent company, partnered with Little Big Brands to evolve the design of Finesse into something that's more relevant for 2009 and breaks through other products on the shelf. “We were given the assignment to increase shelf impact for the brand while solving some substantial challenges the original design represented,” said John Nunziato, creative director, Little Big Brands. “The previous package was difficult and costly to print. Simplifying graphics and using techniques to enhance each substrate was key to giving Finesse a vibrant, upscale new look.”

The redesign features: new retro-inspired structure; an identity upgrade; simplification of the “self-adjusting” icon; alignment of communication to create stronger brand blocking on shelf; moving the styling line to upscale matte finishes; and new vibrant color coding. Design elements were developed that would reproduce consistently and beautifully across the substrates; pressure-sensitive labels, and steel andaluminum cans. Essential to the process was also a close working relationship with each printer in order to capitalize on the strengths and capabilities of each substrate, while achieving the greatest impact collectively across the product line.