12 Inches of label
"Imagine being briefed to create striking packaging for a product named after the height of the bottle it's packaged in. With only small prints required, there was a real opportunity to have some fun. The solution was to design labels that were also 12" long, printed onto packaging tape using different colours to identify different variants. The labels wrap around the bottle creating a powerful and memorable branding device."
Don't they wrap around the bottle like the Eden serpent around the Tree of Knowledge? Tempting... Another interesting piece by War Design, awarded a Distinction at 2008 AGDA awards.