12 Inches of label

"Imagine being briefed to create striking packaging for a product named after the height of the bottle it's packaged in. With only small prints required, there was a real opportunity to have some fun. The solution was to design labels that were also 12" long, printed onto packaging tape using different colours to identify different variants. The labels wrap around the bottle creating a powerful and memorable branding device."

Don't they wrap around the bottle like the Eden serpent around the Tree of Knowledge? Tempting... Another interesting piece by War Design, awarded a Distinction at 2008 AGDA awards.

Comments

[Grant]

Very interesting. I always like to see new formats to ordinary things. I wonder how the quality control is for applying the labels

[Ben]

That looks like a copy of the Director's Cut wine that was on here.

[ben]

Please post more cool wine labels.

[Yael Miller]

Brilliant! This is the kind of thinking that makes packaging design such an exciting area of graphic arts.

[dave]

great idea!probably the best innovation idea i've seen in bottle packaging so far.

[Emma]

Not so innovative Dave, have a look: http://www.thedieline.com/blog/2008/04/directors-cut-w.html

But that said, ( i mean how many different ways is there to put a label on a bottle? not many) I really like the colours and how well the white label works with the white cap+neck! Super cool. I´d buy one without blinking! :D And I would probably give one to all my friends.

[Kristan Hoffman]

I think this is really nice, and actually a better take on the concept than Director's Cut. (Sorry.) There's nothing wrong with doing something that's been done if you can do it better.

I find the bright colors and use of typography as visual element very appealing.