Wolff Olins was recently awarded the winning title at the American Package Design Awards by GD USA magazine, for their design of TrueNorth – Frito Lay's new addition to the nut and snacking category.

I love this fresh and contemporary design.  It really celebrates the snacking occasion, and looks completely different from anything else in the category. According to Frito Lay, this brand was really developed around, and for, the consumer.

TrueNorth snacks are free of artificial colors, flavors and
preservatives. And 100% of the nuts are grown in the USA. Sounds like a win-win for everyone!