Tuesday
Feb242009
Andrews & Dunham Tea
New work sent in by Aesthetic Apparatus:
"Aesthetic Apparatus partnered with Charles Andrews and Erik Dunham this
past year to come up with an identity and packaging concept for their
new limited-edition tea company, Andrews & Dunham. What we really
liked, and thought made Andrews & Dunham such a great partnership,
was not just the mutual appreciation of off-color Star Wars references
but the idea that this tea company was more curatorial-based than
production-based. Eliminating Charles or Erik ever having to shill a
tea they didn't love. Both huge tea connoisseurs (Erik even requested
'Tea Lover' be his formal title on his business cards), Andrews &
Dunham hunts down small batches of really great teas that they enjoy,
we produce a set of limited edition packaging for these teas and when
those are gone, we get to start the whole process over again."
past year to come up with an identity and packaging concept for their
new limited-edition tea company, Andrews & Dunham. What we really
liked, and thought made Andrews & Dunham such a great partnership,
was not just the mutual appreciation of off-color Star Wars references
but the idea that this tea company was more curatorial-based than
production-based. Eliminating Charles or Erik ever having to shill a
tea they didn't love. Both huge tea connoisseurs (Erik even requested
'Tea Lover' be his formal title on his business cards), Andrews &
Dunham hunts down small batches of really great teas that they enjoy,
we produce a set of limited edition packaging for these teas and when
those are gone, we get to start the whole process over again."
Two more close ups after the jump.

Andrew Gibbs
Reader Comments