I had a sharp intake of breath when I read this on Stefan Boublil’s Twitter (via the NYT): Tropicana is to revert to its old packaging (Designed by Sterling Brands) , following a furore of dislike of the new packaging designed by Arnell Group. Although Tropicana claims that the change is due to the opinion of the few, and not the many “it was a fraction of a percent of the people who buy the product”, the amount of negative press the redesign has had makes me think that the feeling was more universal than Tropicana lets on.
Although the
