Follow:
  News:  
 
Follow us on Twitter
Subsribe to our Feed
Our Feed via Email
 
 
   
         
 


View More Jobs
| Post a Job

 
   
Search The Dieline
« Cascade "green" beer | Main | Southern Gothic Wine »
Sunday
Feb222009

Pepsi & Mountain Dew Throwback

Scan0001

Coming soon, Pepsi Throwback and Mountain Dew Throwback, sugar sweetened versions of the soft drinks with retro labels.

Reader Comments (15)

Is this perhaps proof that Pepsi has realized how incredibly ugly its new packaging is? I hope so, because every time I go to the grocery store I get angry now.
February 22, 2009 | Unregistered CommenterJosh
Let's keep these and throw away the new ones. ;)
February 22, 2009 | Unregistered CommenterYael Miller
Throwback labels...oy. I think it's more likely a way to market test a real sugar-sweetened version vs. the current high fructose corn syrup formula without confusing consumers.



February 22, 2009 | Unregistered CommenterJonathan Selikoff
I'm waiting for the Coca-Cola version.
February 22, 2009 | Unregistered CommenterDave
They should have gone all the way with the retro thing if they were going to do it at all. The shape of the bottles don't work with the throwback thing. Different shapes echoing the old glass bottles would have helped? Like the idea, just not crazy about the execution.
February 22, 2009 | Unregistered Commenterouterwear
isnt this just a veiled a confession that their real pepsi is made out of corn syrup? you'd think sugar was a basic enough ingredient that they didnt have to advertise it like it were a feature!
February 23, 2009 | Unregistered Commentertinabeans
This has to be fake, right?
February 23, 2009 | Unregistered CommenterDavid P Crawford
Can't wait for this
February 24, 2009 | Unregistered CommenterThe Sexy Armpit
love the throwback packaging.hate the new packaging.

proves that change is not always good.
February 24, 2009 | Unregistered Commenterbeezy
Didn't control enough variables. Are people buying it for the content, or for the packaging? Because now, whatever happens, they're going to blame/praise it on the marketing instead of the product... and that's kinda dumb.
March 2, 2009 | Unregistered CommenterPaul
Yeah, the retro labels just don't go with the new "penis bottles".
March 2, 2009 | Unregistered CommenterSteve
If you're "waiting" for the Coke one, wit no further. Go to CubFoods. Go to the mexican foods aisle. Pike up the 16 oz. Coke bottles imported from Mexico. It's the original labels and formula. It also has pure cane sugar.

It's been there for as long as I can remember.
March 12, 2009 | Unregistered Commenterdewched
I'm glad somebody pointed that out, the bottle looking like that.
March 13, 2009 | Unregistered CommenterDaniel
Insert Obama comment here.
June 12, 2009 | Unregistered CommenterAnton
Where's the hillbilly? I'm not gonna be throwin' good money around if my Mountain Dew don't have no hillbilly on yon label! Tarnation!
August 10, 2009 | Unregistered CommenterPhillip McGregor

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.