Student Spotlight: Meg Gleason
Talented design student, Meg Gleason, has a great knack for packaging structures. Above is a project she designed while studying Graphic Design Methodology at Iowa State University. This package is inspired by Russian Constructivism. The user, after they consume their biscuits, can deconstruct or flatten their package, or they can take apart their package to construct it into another object. The package is able to be stacked and displayed in different ways for different retail environments.
What I really love about this project is the creative thinking of packaging reuse. Many times a proposed packaging reuse feels forced. In this case, Meg has managed to create a package that really makes reuse almost intuitive and definitely motivating! I can almost see this packaging format as a foundation for a line of products that encourage collecting the interlocking 'cards' and even making limited editions with unique designs on them.
And now for the 'sweet surprise' - strawberry shaped packaging.
Some background on the strawberries project from Meg: "This particular project was a school project that focused on short-term identity design for a chocolate festival. The concept behind the identity was to focus on the moods, feelings, and expressions of a person when they experience chocolate. Out of a determination to make a strawberry out of paper to store a strawberry-flavored truffle, this little package was born."