True Delights are the foodie’s version of a snack bar. Aimed at adult consumers, they are positioned as “indulgent wholesome snacks.” Quaker teamed up with DuPuis for the packaging design. Here’s how DuPuis approached the project:
The Result
In creating the visual language and packaging for True Delights, DuPuis wanted to convey three key features about the product:
• Its complex, adult flavor combinations
• Its fresh, natural ingredients
• Its true wholesome decadence
