Before & After: Coop Italia's Fiore Fiore

Coop_fiorfiore_06_before

After:

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Coop_fiorfiore_02_canestrelli

A beautiful redesign from Studiofluid:

Gourmet packaging redesign for Bologna-based Coop Italia
supermarkets. With over 1,300 store locations in Italy, and a
long-standing tradition of quality products, Coop was looking to update
their outdated packaging which had been in use since the mid 1990s. The
old packaging was designed by a global branding agency, but was sorely
out of date and did not communicate the sophistication or high quality
that Coop products are known for.


Coop asked Studiofluid to use the existing
structural packaging to work within their budget, and develop the new
logo for the line of premium food products. The design will be extended
to additional products and is expected to debut in Italy in 2009.

More images after the jump!

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Coop_fiorfiore_05_risotto