Better Life

BetterLifeCleaningProducts-700

Better Life green cleaning products are made with natural ingredients and no harsh chemicals. The packaging feature simple white bottles and bright, basic labels. The high-contrast labels and fun product names make these otherwise simply designed labels interesting. I think the look is in line with what the products stand for - basic cleaning products with natural ingredients. On the other hand, the design is kind of weak from a branding perspective. There is nothing especially 'ownable' or distinctive about these labels to assure consumers would remember the brand. What are your thoughts?