Student Spotlight: Lindsey Faye Sherman

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Lindsey Faye Sherman is a graphic design student at Maryland Institute College of Art. She sent in this packaging for a gourmet dog treat line.


"Barkley's Doggy Style Dog Treats was
conceptualized and designed for the sophisticated gourmet shopper. One
of the
initial
concepts for the Barkley's packaging was the uses of
innovative techniques such as the vivid favor
names and
visually
appetizing images, to lore in the owner of the dog
and their senses, rather then the dogs them selves. Remember,
who is really buying the product anyway, the dog or his master?
 

I used this fresh avenue of design to
drive my basic propose
of sale, which was to get the person excited
about the shopping
for
their dog and the sensory experience of it all. This unusual
approach
I believe will enhance my selling line and heighten
the differences among my product in comparison
to all the other
dog
treat lines on the shelf today. 
 

With Barkley's design combination of
photography, vector, and
white space, I chose to emphasize the color,
texture and
sensory
elements of the raw products themselves. In doing this
I believe the emphasis highlights the right components
of the
packaging
to visually say natural and gourmet to the consumer,
with out saying it literally. 

In the light of semiotics, I chose to
express my design system
with the idea of slight change however using
its complimentary
opposition
of unity and consistency as a supporting element.
In the Barkley's system, the elements that change
throughout
the
different products are the foods that make up the bone
shapes, flavor names and the duo color choices.
Even though
all
these elements have changes they are complimented by
the consistent layout design, which creates a
unity among them
all.
Barkley's doggy style dog treats; I believe would make a
very nice
competitive product in the gourmet dog treat industry."