Kat Macleod for Bloom

(Updated!) My friend Angie pointed these beautiful Bloom Cosmetics packages (which she saw on the Lolita blog) and I was enchanted by the use of illustrations on these packages:

 

The drawings are by Australian illustrator Kat Macleod. The Bloom mark fits in well, and I find myself wondering if that was existing or if Macleod drew that too.

Bloom is an Australian-based cosmetics company started by Natalie Bloom, who worked briefly as a graphic designer! More from their website (and thank you, Patrick, for the link):

Bloom began with a couple of quirky product ideas a strong design influence and a whole lot of heart.

Bloom’s philosophy is to create innovative products made from quality ingredients. Bloom products have a playful spirit and a commitment to product integrity. Bloom products are for the young at heart.

The Bloom brand is represented by Miss Bloom. Miss Bloom embodies the spirit and personality of the Bloom brand. She’s playful and sophisticated...

A few more images after the jump.

 

Comments

[Patrick Diller]

Their based out of Australia, here is their website http://www.bloomcosmetics.com/

[Kim]

The new illustration looks beautiful!The bloom logo was already pre-existing - usually they use a similar graphic style for the girl figure they use, but its more inky.

[Blossom Graphic Design]

The original Miss Bloom was Neryl Walker, and for some reason I prefer her, bit more personality. I can see why they've gone with Kat Maleod, I personally has a soft spot for Neryl's Miss Bloom