By Ted Mininni
It’s the endless mantra heard among
marketers. Consumers are less brand loyal than ever. News flash: Maybe
the fault doesn’t lie with a “fickle” consumer, but with companies
themselves.
Businesses are pushing harder than ever to improve
or innovate products and services. They’re lowering prices to increase
value perceptions; more sensitive than ever to competitors’ pricing
strategies. They’re working on customer service issues. There’s nothing
like a slowing economy to force companies to address shoring up
response times to customers’ concerns and questions.
