Almay Bio Organic


Moag Bailie Design Consultants, Cape Town South Africa were briefed to design the packaging identity for the launch of Almay's Bio Organic skincare range with botanical extracts - a healthy alternative for beautiful skin which is 90% eco-friendly and 100% recyclable.

Infused with a combination of natural and organically certified ingredients, it was important that the intrinsics of the products be reflected in the design language. With consumers having a greater awareness of skin pollutants and ever-mindful of their carbon footprint, Moag Bailie took great care in developing a brand identity that would instantly communicate the wholesomeness and environmentally friendly nature of the range.

The result is simple, clean packaging which reflects a healthy, natural glow within the organic skincare category. I love the wood caps!