Almay Bio Organic

Almay

Moag Bailie Design Consultants, Cape Town South Africa were briefed to design the packaging identity for the launch of Almay's Bio Organic skincare range with botanical extracts - a healthy alternative for beautiful skin which is 90% eco-friendly and 100% recyclable.

Infused with a combination of natural and organically certified ingredients, it was important that the intrinsics of the products be reflected in the design language. With consumers having a greater awareness of skin pollutants and ever-mindful of their carbon footprint, Moag Bailie took great care in developing a brand identity that would instantly communicate the wholesomeness and environmentally friendly nature of the range.

The result is simple, clean packaging which reflects a healthy, natural glow within the organic skincare category. I love the wood caps!