ICA juice packaging
Silver, out of Stockholm, designed this new packaging for ICA's new juices:
The Swedish food retail brand ICA’s private label stands for high quality at a reasonable price. Silver’s assignment was to create a design that communicated freshly squeezed juice in a way that differed from international and Swedish brands and captured the essence of the ICA brand: modern and inspiring."
Solberg & Hansen
Designed by Norwegian design firm, Anti:
Have you seen the future of coffee? Which coffee beans will be the most popular next year, who shall deliver the best coffee? Solberg & Hansen, one of the best and oldest coffee houses in Norway, established in 1879, has always strived to accomplish to be the best in the market and bring you the finest coffee available. Seeking predictions from reading coffee grounds, is a well known method in order to search for the answers we have about the future.The brand, logo and the signature symbol along with typography and the precise information about coffee helps the brand step up its position in the market and stand out. By adding the fresh blue color together with the ability tell a story through careful and well thought-out design, this new image shows that this brand is urgently trying to differentiate and stand out from the traditional competitors that exist in this market.
More images after the jump.
Before & After: Dogwood Coffee Co.
Dogwood Coffee Co. updated their coffee packaging with a familiar look but different finishing touches. The 2011 design had a texturized label that allows Dogwood Co. to use the same label across all flavors and roasts . The names, notes and roast date was hand stamped onto the label.
"Designed by Jeff Holmberg of Holmberg Design Co. for Dogwood Coffee Co., in Minneapolis MN. The packaging uses a kraft bag wrapped with letterpress printed labels by Studio On Fire. The white area for the logo is a registered emboss. The label sheets were designed to to incorporate laser printing the coffee names and notes. The roast date is hand stamped onto the label."