“Passport are a brand design company based in Australia and we have just launched a beer in Melbourne called Black Betty Lager.
It’s a new beer that intersects the two growing trends of craft brewing and preservative-free beer with the personality of the live music bars that the beer will be sold in.
Black Betty is an all natural, full strength beer with no preservatives. Blonde Betty, our low carb alternative, will be available in January 2010.
Created by our creatives along with Melbourne-based musicians and tattoo artists, Black Betty aims to break that “designer” look and become more of an authentic consumer brand. The brand’s website aims to be more of a notice board about live music, than just about the beer.
The best thing is that we now have truck loads of beer in the office!”
Designed by Passport.
