Rockaleta Candy

Rockaleta_diablo_original_small

Re-branding and new packaging for Rockaleta by Perspective Branding:

“We chose to rebuild the brand image on a black package, as a cool, ‘anti-color’ in the category,” continued Thorneycroft. “Like kids, each individual product outwardly expresses its own taste and mood. I think the public would agree that we definitely spiced things up for the candy industry.”