KARAFURU Drink Packaging

I just came across these cute containers for fruit juices by Huyen Dinh on Behance. The illustrations are really cute (I still have a huge soft spot for cute-looking "kawaii" characters.) This seems to be conceptual or student work. I like how this is really different than the usual approach for the beverages category. I can see this appealing to kids. It reminds me of Bot, a brand that also uses 'cuteness' to sell beverages - and very effectively. I'd love to see more of this in the US. It's an approach that's much more popular in Japan and Korea.

More images follow.

Comments

[Stormchild]

Very cool!

"Karafuru" is a clever name that combines the Japanese transliteration of the English word "colorful" with other interpretations (notably "kara" -- from, and "furu" -- a verb that means to wave, shake, swing, sprinkle, etc.; i.e. something brought to you by fluttery things like the butterflies depicted in the design).

Great work. :)