Fitbit

Recently, I came across this revolutionary tracking device called Fitbit. Unlike other exercise and sleep monitoring devices, Fitbit let's you know how well you're doing with flower. It grows tall and healthy if you're meeting your ideal levels, and wilts if you start slacking off. The tiny device clips to your clothing. You can connect it to an online profile on the Fitbit website to monitor and keep track of your progress. It's not even on the market yet and it's had massive exposure and pre-orders. The $99 price tag is also pretty affordable. I'd love to get my hands on one and see if it really gets you "into it".

In any case, the packaging is what we should be talking about here. I got in touch with the folks at Fitbit, who were kind enough to get me a decent image of their packaging. It's a fairly simple and predictable structure which seems to be molded from an acrylic type plastic. I hope it's recyclable and people find alternate uses for repurposing such permanent kind of packaging.

Do you think the packaging is overkill, or appropriate?

The product and packaging were designed by prolific industrial design studio, NewDealDesign based in California.

Comments

[Brian Son]

Packaging does seem a bit overkill, and the display of the product is nice, though an actual size image would have sufficed (see Apple packaging). The product itself is new, and unrecognizable, it lends nothing to what it actually does. Other then the print below it.

If the progress is tracked by a flower, where are the flowers?

[clare]

I feel like the packaging is overkill. The colorful design you see behind the product would look beautiful on a variety of shades of recycled material, and a nice die cut window to show the actual product would suffice, although not completely necessary because the product itself is, as Brian said, new and unrecognizable.

[Laura Strange Design]

While the packaging is definately beautiful, clean and modern I have to agree with the other comments. The support graphics are "pretty" and convey an idea of health i suppose, but don't really say much about the product and it's use/what it can help you achieve. I think integration of the flower tracking idea would have worked nicely - this could have been team with a nice organic package to better convey the idea of the product. But still, the package looks pretty as it is!