De'Longhi Artista Series
"In late 2008 De'Longhi, a maker of
finely-designed home appliances, partnered with the branding agency 160over90
on an initiative called the De'Longhi Artista Series. Artists and designers
from around the world (which included Nicole Miller, John Hardy, Kelly Hoppen,
Mike Perry, Mario Hugo, and Damien Correll among others) were invited to create
artworks that would be laser-etched onto an extremely limited run of
De'Longhi's Perfecta espresso machine. These limited edition Perfectas were
then auctioned to the public online, with proceeds benefiting Oxfam America, a
charity dedicated to the fight against poverty.
160over90 also developed the package design for the Artista Series Perfectas.
The package design repurposes the laser-etched artwork on each Perfecta as
surface patterns on their respective boxes. Along with the artists’
signatures on the face of the boxes, the surface patterns doubly function as
identifiers for the participating artists in the Artista Series. Underscoring the
series' limited edition nature are specially-designed tags attached to the
boxes that denote the edition number of each Perfecta."
More after the jump.