The Optimist Wine Bottle
"The Optimist is a self-promotional holiday wine bottle designed by Greg Bennett for Siquis. Each year Siquis shows their clients how much they care by designing a custom wine bottle label just for them. The label is always created by a different designer in their creative department. This year’s graphic was designed to play on “is the glass half empty or half full” concept. Once the recipient rotates the bottle to fill their glass, the glass on the label also becomes half full. One of Greg’s many beliefs is that a design is only as good as it’s production. What that means is that you can have a great design but if it is produced poorly, the result will be a mediocre piece at best. That being said, this label was letterpress printed at Studio On Fire ensuring this bottle design is sure to delight even the toughest critics.
Production Notes: This wine bottle label was letterpress printed on Strathmore Ultimate White Label stock with a kiss cut die for finishing that punched out the tiny glass area. Wine bottles are notorious for their ever so slight taper. Because of this, I went through a process which I call "taper testing" to get the label to wrap just right. By adjusting the end points of the label along with the Bézier curves, I was able to get the label to naturally wrap the bottle and align on the back. This could not have been achieved with straight edges. All in all, I went through about 75 labels before I was happy."
More images after the jump!
Heathcote II Wine
"A flooded wine market full of quirky Australian wine brands. A little known area of Heathcote, a new wine region with no recognition but producing great quality Shiraz.
We aptly named it Heathcote II to reference the two experts and reinforce the provenance message. This was expressed as a very simple identity through the roman numeral ‘II’ and the ‘Heathcote’ word joining it to create a ‘H’ mark. Through the thick white paper label a cleaver diecut ‘II’ expose the black bottle underneath creating a stunning visual layer to a very simple brand mark. This simple identity had enormous standout and added a real confidence to an otherwise unknown region.
Since its conception this wine has had an abundance of national and international success, distribution through Australia’s finest boutique cellars and restaurants, new export markets and local heroes. Winning national and international brand identity and packaging design awards."
Designed by Yello.