SPACE NK MEN Blue

  

"Created to celebrate the opening of our first men's concept store in Broadwick Street, this is a fresh aromatic blend of lime, grapefruit, star anise and basil with lavender, geranium and amber in a clean, woody base of cedar leaf, patchouli and oakmoss."

Via Space NK. Unsure of design firm.

Comments

[Yael Miller]

What's amazing about this line is the impact that one single design element (graph paper grid) can bring to a brand identity.

[stephenmorphey]

I liked the perfumes made by SPACE NK MEN Blue, I have used them from a while the fragrance is just awesome.

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[Sam]

Only designers will appreciate this, its not good design because its a designer just doing what they want to satisfy their own creative fancy, its not good branding.

[Susie Blackburn]

Hi there,

A couple of things, just wanted to let you know these packs were designed by Bibliotheque in September 2006.

I completely understand where you're coming from Sam when you say they don't have 'good branding' but they are sold in a 'boutique' toiletries shop which is very clean and simple and they are 'own label', therefore they don't need to have the supermarket standout power and infact in their environment they do actually standout beautifully without the need to shout.

One thing that lets the packs down in the photos is that you can't see how good quality of the print and the texture of the carton and tubes is, it is top notch.