“Objective: The packaging for Vonu Beer was developed as the core component of the brand identity. Vonu Beer is a premium beer, brewed and sold exclusively in the Fiji Islands. The target market are the traditional premium beer buyers, which in Fiji equates to the transient tourist market in bars and resorts, and ex-pats.
Solution: We created a packaging system that combines traditional elements of premium beer architecture with a distinctive “island style”. Clean white with gold foils, combined with uncoated board and rough, hand rendered typography helps define the brand personality of Vonu – fun-loving, relaxed and laid back. The brand story is expanded on the packs with a map showing the location of the brewery, reinforcing the message that is authentically Fijian.”
Designed by New Zealand based Fracture.
