L'Oréal Professionnel Inoa
L'Oréal Professionnel has recently debuted Inoa, named for Innovation No Ammonia, a new ammonia-free professional hair colorant:
"Described by the brand as "revolutionary," Inoa is not only ammonia-free (and therefore free from the ammonia-induced effects like a burning, itchy scalp) but also, lifts color up to three shades, covers gray, and has true-to-tone results. By replacing ammonia with monoethanolamine, which typically has failed to cover gray or lighten hair as much as traditional ammonia-laden products, and by adding an oil-based gel and a cream developer, Inoa's creators have finally, after years of research, developed a formula they claim delivers optimum results sans ammonia."
Designed by Christophe Spetebroot of TDBDESIGN.