Kleenex Christmas Packs 2


More holiday packs from Kleenex. Previous holiday packs featured here. These are flocked!

"This year’s Kleenex® holiday cartons feature a series of nostalgic winter scenes, flocked in sparkling white against four jewel toned foil backgrounds. Simple, understated and reminiscent of childhood memories, illustrator Beth White was commissioned to create a series of snow scenes.  Beth’s sophisticated yet simplified silhouettes suited our vision perfectly while taking advantage of the flocking embellishment we were planning. The design is purposely less glitzy than in previous years, with more emphasis being placed on the celebration of the simple pleasures associated with the holiday season." 

Client: Kleenex® brand
Creative Director: Christine Mau
Senior Designer: Jen Brock
Illustrator: Beth White