Fairtrade Juice Concept

Designed by Phil Harvey:

"Concept for Fairtrade orange juice in cartons. The orange peel imagery covering the whole pack conveys that 'just squeezed' freshness and the uncluttered, elementary design supports the product's claims of unadulterated purity."

Comments

[timdesigner]

Wow! amazing! never seen this before! oh wait, yes i have, such an over used idea!

[bob]

Yawn, Expected.

[itsnick]

what would make this different would be to use an effect, like some time sensitive labels, that show color after a period of time. So in theory you could have the orange carton slowly start to look as if it is rotting as it nears the expiration date. Yes, this package's graphics have been used similarly before - but take it to the next level.

[Yael Miller]

I would have liked to see a more well-developed 'label' device. Something a little more well crafted. The concept though is strong - I can see this standing out very nicely on a busy store shelf.

[r4 dsi]

The Fairtrade Juice Concept is good. The label is just neat, I mean with so much of spare space more could be done with regard to the design.