Colin Dunn, a student at MICA, sent in this project he completed in Ellen Lupton’s graphic design I class:
“As part of a larger branding project, I handmade a
burlap coffee bag, carryout box and sugar packets for a very posh café
that I named KOPI. The imaginary café imports coffee beans from
Indonesia known as Kopi Luwak. The word Kopi is Indonesian for coffee
and Luwak is the local name of the Asian Palm Civet, the animal
responsible for this very naturally produced coffee.
A pound of Kopi Luwak can cost as much as $600, making it the most
expensive coffee in the world. The branding elements borrow from
Indonesian architecture, while the overarching aesthetic was
“otherworld.” KOPI operates as a “pop-up” café, moving from city to
city and distributing from unadvertised locations. In keeping with
the secrecy of the brand, the logo doesn’t appear anywhere on the
packaging. However other brand elements such as color, typeface and the
holding shape of the logo are utilized. When these elements
are introduced into public they would indicate to the informed consumer
that KOPI is nearby, if only temporarily.”
See more after the jump.
