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Tuesday
Dec012009

Jeni's Splendid Ice Creams

Jeni's-scoop-logo

There's something warm, friendly and homey about the branding and packaging of Jeni's Ice Creams by Elementville. The simple, handwritten logo using the apostrophe as the dot of the 'i', and the simple, bold colours make the product feel authentic and tasty to me, and it reinforces the concept of "handmade in our kitchen." 

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Reader Comments (7)

I am from Columbus and I love Jeni's. So awesome to see it featured here!
December 2, 2009 | Unregistered CommenterJustine
Is it just me or is the logo a little too similar to another word that starts with "P"? Seriously! Nobody even remotely thought of that?
December 2, 2009 | Unregistered CommenterKris
I am working in columbus right now, and just had that very conversation last night. I didnt see it at first, but my friend was insisting taht it looked a little too familiar :)

I still love it though!
December 4, 2009 | Unregistered CommenterEmi
I'm blanking on the similar work with a "P" that you're talking about-

What is it?
December 4, 2009 | Unregistered CommenterAmanda
Really very delicious. I am very much thankful to you for this post. I just love ice cream. Thanks .
December 6, 2009 | Unregistered Commentergifts for men
I'm from Columbus & Jeni's Ice Cream is the best thing in the world... SO YUMMY! Also, I've always loved their branding!
December 14, 2009 | Unregistered CommenterKrysti
I used to live in Columbus, Ohio - and Jeni's is the BEST icecream in the world hands down!!
January 14, 2010 | Unregistered CommenterClare Cassar

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