Jeni's Splendid Ice Creams

Jeni's-scoop-logo

There's something warm, friendly and homey about the branding and packaging of Jeni's Ice Creams by Elementville. The simple, handwritten logo using the apostrophe as the dot of the 'i', and the simple, bold colours make the product feel authentic and tasty to me, and it reinforces the concept of "handmade in our kitchen." 

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