"The mandate for this project was to develop the visual identity and name a new brand of green cleaning products and create the image of its two product lines. The company manufactures biodegradable and environmentally friendly products made from natural ingredients without the use of phosphate, nitrate, or enzyme. Their products biodegrade to 99.99% in 45 days. The company has set up shop in Montreal, offers its customers its products under 2 forms: so pre packaged and bulk.
Customers can then recycle their own containers and buy in weight to reduce the use of plastic. The efforts of this environmental mark is commendable and their products are effective. The image must be innovative and attractive to create a rupture with the iconography of products and crafts style house that reigns in the midst of local ecological products. The new image will be a guarantee of quality to attract customers who normally do not buy green products."
Designed by Elisabeth Mackay.
Via Packaging UQAM
