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Sunday
Nov292009

Tap Water™

Bottles_wht_bkgrd Nature 

Racquel Youtzy of Toronto, Canada designed the Tap Water bottle in response to the growing demand for safe refillable water bottles: 

"Everything on the market seems to be geared towards the sports side of the business. Even the high end metal water bottles still have an obvious “sports feel” about them with the wide neck and stubby appearance.  If you want a bottle that can be used on your table during a dinner party, on your desk at work, or even used when you are out shopping the “tap water bottle” is the product that is needed. The bottle is stylish with both a modern clean design and a retro flip cap giving it a universal appeal.

The text is crisp white on the clear bottle with the “tap water” in large letters so there is no confusion as to what the user is drinking.  There is also a cheeky message on each bottle reminding the user why plastic bottles are bad:

About that fancy bottled water that came from France... it’s pretty much the same thing that comes out of your tap when you wash your hands after peeing, only with less minerals.  Minerals your body needs.  The major difference?  That French stuff came here on a boat.  A boat that didn’t need to travel thousands of miles to bring you french tap water in a plastic bottle that will end up in a landfill that does need any more plastic bottles. Not so fancy."

Several more images after the jump.


Bottle

Dining 
Footprint 

Street 
Tap 
Taxi

Reader Comments (13)

I like the concept and the bottle design, but I'm not entirely keen on the reference to "peeing" printed on the glass. It makes me question the cleanliness of the bottle and its contents, as irrational as that may sound.
November 30, 2009 | Unregistered CommenterJeff
Seems nearly identical to the Sesen Bottles I have been using for more than a year. They too are Canadian. Seems as though the printing on the bottle is the only unique part. http://sesen.ca/
December 1, 2009 | Unregistered CommenterDaniel MacDonald
The specially designed Tap water bottles are just awesome. The pics are crystal clear. The bottles seem identical apart from the sizes. They look good.
December 1, 2009 | Unregistered Commenternintendo dsi r4
I agree with Jeff, here. Yeah you make a good argument, writing on bottle, but given the fact that using these bottles could convey you are too cheap to buy bottled water for your guests, the last these guests want to be reminded about is pee.
December 9, 2009 | Unregistered CommenterVR
You can buy these bottles minus the questionable labeling for less than $3.00: http://www.specialtybottle.com/index.asp?PageAction=Custom&ID=11

January 12, 2010 | Unregistered CommenterAlanna
She definitely needs a copywriter. The design/concept is sound, but the unprofessional copy ruins it.
January 13, 2010 | Unregistered CommenterKrista
People need a sense of humor.. I think the text is great and fun, I chuckled when I read it. Too many Green products take themselves way to seriously if I cant be fun and green I will just be fun.

As for the Sesen bottles I would rather get the Tap Water ones as even though the bottles appear the same I much prefer the logo and want people to know it is Tap Water as opposed to the Sesen whcih people will think they are just drinking a new brand of bottled spring water..
January 18, 2010 | Unregistered CommenterBobby
I agree with the comments above on the copy - it misses the mark. Also, how on earth can 'tap water' be TM'd when the phrase is a part of the common vernacular in countries like Australia where they don't say faucet?
February 1, 2010 | Unregistered CommenterYvette @ Capsule
Tap water has fluoride. Some people don't want that in their water. So, I can understand if someone desires to buy mineral water which bypasses the tap water fluoride addition. (i.e.- Tom's of Maine toothpaste sans fluoride)

But, one can buy fluoride filters which are expensive, yet effective.

As far as the bottle goes, it's nice but I feel I can accomplish it in so many different ways without having to purchase a new bottle. No real need or oomph in its presence.

Maybe I could tattoo Tap Water TM on my hand and charge a fee to people to drink from their faucets. That way no product was created which is way greener... kidding, kinda.
February 16, 2010 | Unregistered CommenterRyan
You buy the bottle because you don't want to waste resources. Who cares what the bottle says. Considering that, find the generic bottles that cost almost 5X less.
March 31, 2010 | Unregistered CommenterRichard
i ordered the bottle because if you really look for any other comparable bottle, it either is made in china, has more plastic in the design or it's uglier. after receiving it, i love it. the quote is as follows:

life is full of choices: big and small. sometimes a small choice, like choosing to buy bottled water over drinking tap water, casts a big shadow. making this small choice means you're supporting an industry that ships billions of tiny bottles of water overseas, often taking it from people without access to clean drinking water and selling it to people with access to so much of it, they flush it away. hmmm. small choice?

no mention of peeing anywhere. guess they got the hint. and who cares it was just one white word barely visible.
July 17, 2010 | Unregistered Commenterjml
whoever is deterred from purchasing the bottle, i went ahead a got it anyways. the quote is:

life is full of choices: big and small. sometimes a small choice, like choosing to buy bottled water over drinking tap water, casts a big shadow. making this small choice means you're supporting an industry that ships billions of tiny bottles of water overseas, often taking it from people without access to clean drinking water and selling it to people with access to so much of it, they flush it away. hmmm. small choice?

no mention of peeing anywhere.
July 17, 2010 | Unregistered Commenterjml

I think it is great that they are bringing back the old water bottles. This is not new and makes a lot of sense to store water in, that or a stainless steel bottle.

July 25, 2010 | Unregistered CommenterYip Bop

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