A beautiful redesign by Berkeley, California based Autograph:
“Established in 1925, Guglielmo Winery in Morgan Hill was in need of a brand overhaul. They approached us to take a holistic approach and provide brand consultancy with the aim of better positioning themselves within the industry.
The process required an intimate approach and complete transparency about their current positioning and where they needed to be in the future. This detailed approached led us to accentuating their biggest asset – their heritage – and adding a considered modernity.
Naming, identity, packaging, marketing materials and web design were all part of this holistic approach.
Following the successful relaunch of Guglielmo, Autograph has left a lasting impression within the ever crowded spirits sector.”
Check out the before, and a few more detail shots after the jump.
