Pan Pan

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Visual identity for a new artisan bakery chain in Valencia, Spain:

"Contemporary reinterpretation of the traditional wheat ear to form a pattern that is easily recognizable. A twist to the typical bakery look using literal illustrations of wheat. The chevron pattern also reminds of antique artisan techniques such as opus spicatum (used to build stone round bread ovens in the past) or woven esparto baskets. 

The naming concept is based on word repetition in order to emphasize authenticity. Bread-bread, as in real bread. This system is carried throughout all communication materials, and has endless possibilities, all grouped under one slogan with double meaning: "PanPan. Repetirás" (translation: BreadBread. You will repeat)."

Designed by Rocío Martinavarro.


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