Ben Sherman Royal Milk Tea

BenSherman Photo on left; from 8tokyo.com; photo on right: from Analog Rock

A nice example of the “package-as-clothing” metaphor: this 2008 canned “Royal Milk Tea” promotion from the British clothing company, Ben Sherman.

While the term “buttoned-down” has come to mean “conservative and
unimaginatively conventional,” back in the early 60s, button down
shirts were cool & downright mod. 

box vox