420 Spring Water

"We were commissioned by 42 Below Vodka to create branding and packaging for their new bottled water, 420 Spring Water, aimed at the bar and club market. Our intention was to achieve a design that echoed the simplicity of water but simultaneously carried a uniqueness that distinguished it from other bottled waters on the market. Using the by-line “volcanic spring water”, we drew inspiration from the iconic lava lamp for the bottle shape and chose a green tint to mimic the look of glass, providing a differentiator from the blue colour commonly used for bottled water."

Designed by The Wilderness.

Comments

[Alexandria]

Except "420" definitely does not connote "water" for some people.

[Zampik]

Nice Bottle, i like its simplicity and nicely incorporated drop theme.

[Mike]

I'm glad to see you are using a natural spring water versus purified municipal water. Spring water has unique flavor and character. I look forward to trying 420.

[Andy]

Is this meant for bong usage?

[VR]

Alexandria, well you have dry mouth, you could definitely be associating this 420 with that 420.

[Leandro Filipponi]

It's perfect how with that green tint and that so glassy shape you simulated a glass bottle! I love it!