"Made by Bob is a restaurant and delicatessen in the heart of the Cotswolds. Bob Parkinson, a trained London chef, devises, prepares, and sells all his own products within his establishment. Everything has his idiosyncratic mark and his total involvement, hence the idea behind the brand name. The packaging focuses on a chef’s blue-and-white striped tied apron to emphasise real cooking and chef credentials. The brand language and tone of voice is direct and uncomplicated. The packaging is clean, modern, and restrained. The carrier bags are designed to look like a real apron."