Landmine Ketchup

BcHRDYAgDAXAjfqC-qEuYwptoApIYo3re1fcxw4k6ZSK1WpRuVNXx_FpbCrGEO7CQumm94I1zoqojyNg3pawTnSO_AM-800xAUTOBcHRCYAwDAXAjfIo-qEuI2kTbLSNBSOu712NGBtQxKlUa82yspNrYP80dxVjCLuwULnpvWCdD0XWJ5AwrXNaEp3j-AE-800xAUTO

"Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child's leg and the ketchup inside pours out like blood."

Designed by Publicis Mojo.






©2014 DIELINE MEDIA, LLC. ALL RIGHTS RESERVED. PROUDLY BASED IN DOWNTOWN LOS ANGELES.