Erbert & Gerbert's Holiday Subs

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"We wanted a fun and interactive piece that people couldn’t ignore during the holidays. Wrapped submarine sandwiches already resemble a present, so we thought we’d complete the connection by wrapping them in sub themed Christmas paper. The existing tagline for the store is ‘Subs worth discovering’, so we made all of the holiday patterns based on sub imagery, rewarding the viewer for even deeper exploration."

Designed by John Neerland.